The Evil Clown of Middletown: What Your Characters Want

I knew the evil clown before he was bad, back when he used to be nothing more than an advertisement for a Foodtown supermarket. Growing up in Middletown, New Jersey, the garish sign was a common if not daily sight, located as he was on RT 35, one of the major roads through my suburban hometown. We used to pass the clown every time I went to my horseback riding lessons.
He was always kind of creepy with his painted on smirk and red-tipped index finger, but relatively harmless. What interested me more was the owner of the sign. Why would someone select such a sign? I wanted to know what made this guy tick.
This drive of mine to uncover peoples’ motivations ties into some writing advice that was recently given to me by my MFA grad school mentor John Searles. He passed on to me this saying, “Make your characters want something from the very first moment, even if it’s a glass of water.” Hmmn, I thought. That makes perfect sense.
So maybe one day I’ll write a story about a business owner who selects a creepy clown to advertise his business. However, because I have to finish the rough draft of my YA novel, just knowing that the slowly disintegrating Evil Clown of Middletown is still greeting people traveling along RT 35 is enough for me.